What’s a copywriter?

In short, a copywriter is someone who uses words to sell stuff.


Huh, why would I need that when I have a sales and marketing person already?


Ok, so copywriting is slightly more involved, but at the core, that’s what I do. I find the words that resonate with others to tell stories and translate experiences into tight, beautifully worded messages, like your “about me section” or social media post. 


Who needs a copywriter?

In short, everyone does. From delicious dining experiences, new products, services, experiences even musicians, I’ve discovered that people always want to get a glimpse into the world around them. Finding the right words are the very heart of sales. 


It’s that passion for the richness of life that makes me a brilliant storyteller.


Are you sure my business will benefit from a copywriter?


Every product, every service, even every brand has a story to tell and an experience they want their audience to feel and join in on even before they buy. 


That’s where I come in; I love to help create and tell those stories.


Those stories make the difference between an engaged, interactive consumer base with robust lifetime buyers or on whim buyers that you never see or hear from again in this digital age.


Ok, I'm convinced. Why should I hire you?


The bulk of my background is in business management, marketing, and sales. My passion is for sharing that little-known restaurant on the corner that uses a sauce recipe that was handed down for generations to top their chicken piccata. The startup whose found came up with the idea after struggling with their social anxiety. The artist moonlights as a community activist because their cause is personal. Those are the stories that I like to tell; those are the ones that sell themselves.


What does the process look like?


One part easy, two parts fun!

But seriously, we sit down (or zoom in), and I get to know you and the heart of what you’re doing. 

From there, I’ll create a story that will engage your audience, increase your traffic, and fill your websites, print material, or media with captivating content. 


Ready to tell your story?

Ready to tell your story?

© 2023 Gray Matters. Proudly created with Wix.com